Organization: UN High Commissioner for Refugees
Closing date: 7 Mar 2021
Senior Social Media Officer
UNHCR, the UN Refugee Agency, is offering a Temporary Assignment (TA) as a Senior Social Media Officer (P4) within its global Social Media Section, which is a geographically diverse team working from different time zones. The incumbent reports to the Head of Social Media, and is part of UNHCR¿s Global Communications Service (GCS), which sits within the Department of External Relations (DER).
Title: Senior Social Media Officer
Social Media is one of UNHCR’s most important channels of public communications. UNHCR’s global Facebook, Twitter, Instagram, LinkedIn, Snapchat and TikTok channels have over ten million followers worldwide. Expert management of social media ¿ including UNHCR’s own global social media accounts ¿ is essential to meeting the objectives of the Global Communications Strategy and UNHCR’s broader objectives, including fundraising.
The global Social Media Team is responsible for developing and delivering the organization¿s social media strategy and managing its global accounts. It nurtures a diverse refugee-supporting community of tens of millions of people worldwide, leads on social media content partnerships, and provides strategic and operational support to UNHCR¿s leadership, national account managers, regional bureaus and partners.
This is an exciting opportunity to play a leading role in the day to day decision making and management of UNHCR¿s global social media accounts, creating content, engaging existing audiences and reaching new ones, in order to continue to build awareness and support for people who have been forcibly displaced from their homes because of war, violence or persecution.
UNHCR is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. Every year, millions of men, women and children are forced to flee their homes to escape conflict and persecution. We are in over 125 countries, using our expertise to protect and care for millions.
This role is responsible for the day-to-day management and overall content curation for UNHCR¿s global social media accounts. Daily tasks include oversight of the editorial calendar and decision making about the daily line-up with a focus on news and emergencies, using social listening to inform editorial choices, and ensuring daily conversations and audience insights are central to decisions about what to post, tweet, message and share.
The incumbent will have stellar copywriting skills, and is the team lead when it comes to articulating UNHCR messages in a clear, simple and accessible way that appeals to a variety of general public audiences across platforms. They will ensure our visual content formats, from social videos to graphics to photos, are accompanied with SEO copy, wording which can grab attention, inspire compassion and mobilize action. Where possible they will create action-orientated social content, working closely with the relevant Private Sector Partnerships and fundraising teams.
They will collaborate with members of the social media team on content creation, telling, sharing and amplifying stories that showcase the value and impact of UNHCR¿s work, ensuring they are centered on UNHCR values and the people we serve. They will also take the lead on a select number of special projects per year, such as World Refugee Day, or thematic campaigns. They will maintain an overview of community management, supporting the team members who carry out this task and making sure guidelines are regularly updated and strategic
Reporting to the Head of Social Media, the incumbent will stay on top of whether the team have access to the best social media management tools and software and are regularly trained on optimal use. They will also support the Head of Social and other members of the team with platform and content-specific strategies, providing analysis and recommendations based on audience insights, to nurture existing communities and engage new ones, in support of the Global Communications Strategy.
This role is the team focal point for reacting to and managing misinformation, disinformation, hate speech, imposter accounts and rumours relating to UNHCR and its work, working closely with the Crisis Communications Unit and Head of Social Media. Responsibilities include triaging and reporting problematic social media posts and accounts, providing advice to country-level social media managers, and liaising with platforms and stakeholders to improve reporting processes.
The incumbent will also work on paid social, liaising with the Digital Engagement Team on UNHCR¿s paid strategy for the global accounts, from ads to boosted organic content, and advising country operations on the best approach for their local channels. They will identify appropriate content for boosting, along with target audiences and A/B testing, maintain a steady process of clearance, ensure community management for ads is carried out, and also look for opportunities to link up paid and organic social and enhance the user journey for supporters.
Above all, the incumbent, along with the rest of the team, will be dedicated to ensuring a diverse, participatory and inclusive approach to how we talk about and represent affected people in social media, and all communications adhere to our ethical guidelines, working closely with teams across the Global Communications Service, as well as Private Sector Partnerships, Divisions and UNHCR¿s six regional Bureaux, to deliver on the above-mentioned responsibilities.
Qualifications and professional experience
How to apply:
Interested candidates are requested to apply on the UNHCR career page at www.unhcr.org/careers by clicking on “Vacancies“ and entering job ID 24938.
The UNHCR workforce consists of many diverse nationalities, cultures, languages and opinions. UNHCR seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce. Applications are encouraged from all qualified candidates without distinction on grounds of race, colour, sex, national origin, age, religion, disability, sexual orientation and gender identity.
Please note that UNHCR does not charge a fee at any stage of its recruitment process (application, interview, meeting, travelling, processing, training or any other fees).
Closing Date: 7 March 2021 (mid-night Geneva time).