Jul 112019

Organization: UN Children’s Fund
Country: Switzerland
Closing date: 21 Jul 2019

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

Recognizing the need for guidance about what it means for business to respect and support children’s rights, in complement to the UN Guiding Principles on Business and Human Rights (A/HRC/RES/21/5), the Children’s Rights and Business Principles (CRB Principles) were released in March 2012. To advance business respect for children’s rights, under Better Business for Children, UNICEF has identified key areas of work that can have significant impact on children. One area that has been identified is ‘marketing and advertising. Under this stream, UNICEF has been conducting research and developing guidance to, for example, reduce the exposure and impact of marketing for products that are harmful and unhealthy, or identify solutions to address the means and methods of digital marketing and the impact on children’s right to privacy, freedom of expression and right to be free from economic exploitation.

To further develop this area of work and aligned with UNICEF’s Gender Action Plan (GAP) 2018-2021, UNICEF is seeking a consultant who can support the development of support the coordination of the portfolio of work on gender and marketing, develop key products and help with private sector partnerships management.

To provide more context, the GAP 2019-2021 prioritizes gender equality for all girls and boys, including gender socialization. The GAP also has a focus on institutional change and strengthening to achieve strategic results, which includes strategic partnerships, resource mobilization and allocations, measurement and evaluation of results, staff talent and capacity strengthening, and knowledge management and communications. To date, a few partners have been prioritized and engaged to advance key programming and institutional strengthening priorities in the GAP, and a number of partnership development efforts are underway.

Positive gender socialization is an area of work through which UNICEF can advance gender equality and improve outcomes for all girls, boys, and adolescents. Positive gender socialization can only occur when all partners leverage their resources, expertise, influence and innovative ideas to tackle the multiple barriers facing both girls and boys from reaching their full potential because of traditional gender norms and subsequent stereotypes. Addressing gender socialization in marketing and advertising contributes to gender equality, which is an accelerator for the progress across all the Sustainable Development Goals. Business as an agent of socialization is a core stakeholder to engage to achieve this change. Advertisements and use of media in all its forms play tremendous roles in shaping public perceptions and attitudes, as they often convey ‘ideal notions’ of femininity and masculinity rooted in traditional gender norms. By perpetuating traditional gender stereotypes, advertising and media create pressure on girls and boys to embody unrealistic ideals.

Multifaceted approaches are required to address gender socialization in marketing and advertising: from individual campaigns that are gender transformative to a whole of a cultural shift in how organizations are shaped: through its corporate policies and practices both in the context of the workplace and the marketplace.

Under its partnership with the UnStereotype Alliance, UNICEF is developing a common vision and framework to identify partnership opportunities on gender and marketing. As part of this, a business case for addressing marketing’s influence on gender socialization and outcomes for girls and boys is expected, which will be used for advocacy and to engage potential partners in co-creating solutions. Convening key industry players is also a key component of a strategy to influence business standards through self-regulation, to further the development of tools and guidance for business, and to influence policymaking.

How can you make a difference?

In order to further advance further UNICEF’s action towards gender socialization in marketing and advertising, the PFP Division and the PD/Gender Section in NYHQ is seeking a Consultant who can support the development and the coordination of the portfolio of work on gender and marketing, develop key products and help with corporate partnership management.


Under the guidance of the Senior Advisor Gender and in coordination with the Child Rights and Business Specialist (PFP) the consultant will be responsible for the following tasks:

  • Undertake research to identify key actors and stakeholders that could further UNICEF’s aim of advancing gender socialization through marketing and advertising
  • Undertake research on business policies and practices related to gender and develop a framework that can guide UNICEF’s work and guidance on gender marketing
  • Undertake research and providing support to develop key asks to integrate UNICEF’s gender work into partnership proposals
  • Support management of key partnerships
  • Provide support and strategic guidance to Country Offices and National Committees in developing an approach and strategy for advancing UNICEF’s work on gender socialization through marketing and advertising.

    The specific deliverables that the consultant will be responsible for are as follows:

  • Deliverable 1: Mapping of key stakeholders that could further UNICEF’s aim of advancing gender socialization through marketing and advertising (10 days)

  • This mapping should include a description of each actor, the strategies as we well as the challenges and USP the actor can provide to advance UNICEF’s gender socialization and marketing agenda.
  • Deliverable 2: Support management of at least two partnerships that have a strong focus/potential for gender in marketing and advertising (10 days)

  • This may include providing input to early stage partnership discussions, developing concept notes/support proposal development, develop presentations that outline the scope and opportunities of UNICEF’s work on gender socialization and marketing, as well as preparation and participation of partner meetings.
  • Deliverable 3: Support at least four Country Offices/National Committees with the development of a strategy/approach/plan to advance UNICEF’s work on gender socialization through marketing and advertising (10 days)

  • This includes setting up regular calls, developing a strategy, reviewing strategy notes, country documents, and supporting offices in preparation for meetings with external partners
  • Deliverable 4: Develop toolkit for the gender responsive marketing practice (20 days)

  • The toolkit should provide background of UNICEF’s work on gender and marketing, key messages and principles, present an easy to comprehend structure to guide business practices (e.g. from policy development to campaigns), and provide step by step guidance and recommendations for business actors.
  • Deliverable 5: Management of the UNICEF community of practice on gender and marketing through regular yammer, webinars and knowledge products (5 days)

  • This includes proactive outreach to country offices and National Committees and write up of short stories about the work on gender socialization and marketing.
  • Deliverable 6: Development of a strategy for UNICEF’s engagement with the Unstereotype Alliance (5 days)

  • This includes regular meetings/calls with UN Women and the Unstereotype Alliance Secretariat to establish national chapters of the Unstereotype Alliance.

    60 working days within the period of 4 to 5 months.


    The incumbent will report to the Senior Advisor Gender (Programmes) and the Child Rights and Business Specialist (Private Fundraising and Partnerships).


    Working remotely.

    To qualify as an advocate for every child you will have…

    Minimum requirements:

  • Master’s degree in Business, Social Sciences, Gender, Communications is required;
  • Minimum of five years of relevant work experience is required;
  • Past experience with UNICEF in children’s rights in business, women and girls’ empowerment, gender rights is an advantage;
  • Experience and knowledge of communication, marketing & advertising industry an advantage;
  • Fluency in English;
  • Excellent writing skills;
  • Able to translate theoretic concepts into easy to digest/brief notes and concepts;
  • Be able to work independently as well as with a team in an international, multicultural and interdisciplinary environment and establish harmonious and effective working relationships both within and outside the organization.
  • For every Child, you demonstrate…

    UNICEF’s core values of Care, Respect, Integrity, Trust, Accountability and core competencies in Communication, Working with People and Drive for Results.

    View our competency framework at

    Remarks: Please indicate your ability, availability and gross daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered. Also, please mention the earliest date you can start.

    Taxation: UNICEF and the United Nations accept no liability for any taxes, duty or other contribution payable by the consultant and individual contractor on payments made under this contract. Neither UNICEF nor the United Nations will issue a statement of earnings to the consultant and individual contractor.

    UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

    UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.

    How to apply:

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link

    Klicken Sie hier für weitere Informationen und zu bewerben


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